Most MSPs guess at per-device rates or copy what a competitor charges. Neither approach accounts for your actual labor cost. Adjust the inputs below to see the rate that covers your cost and hits your margin target.
Your per-device rate must cover your fully-loaded labor cost before it covers anything else. Below that floor, you are subsidizing the client from your own margin.
Most MSPs target 45-55% gross margin on managed services. If your per-device rate is less than 2x your fully-loaded labor cost per device, you are likely operating below target margin. The 2x multiplier is not a profit assumption. It is the minimum needed to cover fixed overhead before any net income appears.
Basic monitoring-only contracts often run $50-80 per device. Full managed services with security, backup, and on-site support often run $100-180 per device. The right rate depends on what is included, not industry averages. Copying a competitor's rate without knowing their labor model produces margin surprises within the first two quarters.
At $800/month flat for Roviret, reporting is a fixed overhead regardless of how many devices each client has. As client count grows, the per-device reporting cost drops. At 20 clients averaging 75 devices, reporting costs less than $0.54 per device per month across the full roster.
Every figure in the results card derives directly from your inputs. There are no hidden assumptions except the 50% margin target, which you can override by adjusting the rate you actually charge.
Support hours per device per month times hourly cost gives the true cost to serve one device. This is the floor below which your rate produces negative margin. Most MSPs are surprised how high this number gets when overhead is included honestly.
Doubling the labor cost per device produces a 50% gross margin before fixed overhead. Adjust up or down based on your service tier and market. At 55% target margin, multiply by 2.22. At 45%, multiply by 1.82.
Dividing the $800 Roviret monthly cost by the client's MRR shows reporting as a manageable fixed cost. At $6,000 MRR, reporting is 13%. At $3,000 MRR, it is 27%. The lower that percentage, the better the reporting-to-value ratio for that contract.
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Most MSPs charge between $50 and $180 per managed device per month depending on the service tier. Basic monitoring runs $50-80 per device. Full managed services with security, backup, and support run $100-180. The right rate is 2x your fully-loaded labor cost per device at a minimum, assuming a 50% gross margin target. If you do not know your per-device labor cost, this calculator gives you the starting point.
Start with your fully-loaded hourly labor cost, including salary, benefits, tools, and a share of fixed overhead. Estimate the average support hours required per device per month for the service tier. Multiply to get labor cost per device. Then apply your target margin multiplier. At 50% gross margin, that multiplier is 2x. At 55%, it is 2.22x. The result is your pricing floor, not your ceiling. Market position, competitive density, and your service scope all influence where you land above that floor.
Most MSPs include reporting in the managed services contract rather than billing it as a line item. That means reporting needs to be factored into your overhead model, not your per-device labor calculation. Roviret at $800/month is a fixed cost across your full roster. Divided across 20 clients averaging 75 devices, that is less than $0.54 per device per month. At that scale, it is a rounding error on a $100+ per-device contract, and it directly supports retention and renewal conversations.
Reporting does not change your per-device labor cost calculation. It changes how defensible that rate is at renewal. A client who receives monthly documentation of patching, ticket resolution, uptime, and security events has context for the value of what they are paying per device. A client who receives nothing has to reconstruct that context from memory at renewal time, which typically goes badly for the MSP. Consistent reporting converts per-device pricing from a negotiated number into a demonstrated return.